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Because Moms Deserve Better

Ashley Tisdale — mom of two, Willow Go pumper, and mental health advocate — is dedicated to making wellness more accessible. Together, we’re committed to elevating the maternal experience.

Willow x Ashley Essentials

“Whether I’m running errands or enjoying a quiet moment, Willow allows me to feel more in control of my breastfeeding journey. This partnership is a dream come true and I’m thrilled to share my favorite postpartum and new mom picks!"

Making (more) room for maternal wellbeing

Ashley’s experience with postpartum anxiety and depression inspired her to found Frenshe, a community where wellness could be simple, accessible, and affordable. In the Willow app, we're helping new moms prioritize self care with expert-backed guidance, resources, and postpartum support - and it’s free, even if you're not a Willow pumper. 

“The new Ema AI feature in the Willow app makes getting quick postpartum questions answered so easy, especially when I’m short on time. As a mom, taking care of my mental health is a top priority, and Willow has been an essential part of helping me feel supported, confident, and ready for whatever comes next."

The Most Trusted Name in Wearable Pumps

Willow is the only pump that offers hands-free and 100% leak-free mobility in a hospital-grade, app-controlled pump designed for maximum comfort & milk output.

Ashley’s Advice for New Moms

Ashley uses her social media platform to candidly share her journey as a mother and entrepreneur, and she’s got some important things to say. (Spoiler: Be kind to yourself.)

Your New Mom Group

Join more than 2,000 moms in the Willow Community to find answers to common breastfeeding questions, learn from Willow experts, and connect on all things postpartum.