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Willow Go got a glow up! Meet the NEW kit

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Women deserve better.

2017, we launched the first wearable breast pump.

Finally, moms could pump on their terms, untethered from the wall, without sacrificing comfort or their milk output.

Reinventing pumping was only the beginning. We continued developing new solutions for real-life problems, including accessories and breast care—not to make products for the sake of making products, but because we had the passion, resources, and innovation to make moms’ lives easier.

WILLOW IS THE ONLY LEADING PUMP BRAND FOUNDED AND BASED IN THE 
U.S. THAT’S A TEAM BUILT OF WOMEN INNOVATING FOR WOMEN.

Be the change you want to see

In a world where social connections are growing less by the minute, Willow is committed to technology and systems that support and connect moms. Because when you’re taking care of the baby, who takes care of you? We do.

Willow Mom Coaches

International Board Certified Lactation Consultants

Best-in-class customer service

In-app resources

Ema AI for women’s health

Pioneers in FemTech, united

In 2025, Willow and Elvie—both pioneers in female-first technology—joined forces. As partner brands, Elvie x Willow are leveraging our med-tech heritage and understanding of women’s health to build a maternal care platform that offers women-centered solutions in feeding and postpartum wellness.

Women are worthy of a higher standard of care, consideration, and innovation. So we’re building it.

“Willow makes my breastfeeding journey so much easier. As a mom with a newborn & 2 other young children…this pump has literally changed my daily routine.”

“I love this pump! It’s made life so much easier to be hands free instead of stuck to a wall!”

“This has been a life saver! So happy Willow has advanced pumps to work for moms on the go!”

“I love the support this company offers in many different ways. I’m glad to be a part of the family.”

“If you’re a busy mama who needs flexibility, these are definitely worth it.”

Start Your Journey