2017, we launched the first wearable breast pump.
Finally, moms could pump on their terms, untethered from the wall, without sacrificing comfort or their milk output.
Reinventing pumping was only the beginning. We continued developing new solutions for real-life problems, including accessories and breast care—not to make products for the sake of making products, but because we had the passion, resources, and innovation to make moms’ lives easier.
Be the change you want to see
In a world where social connections are growing less by the minute, Willow is committed to technology and systems that support and connect moms. Because when you’re taking care of the baby, who takes care of you? We do.
Pioneers in FemTech, united
Women are worthy of a higher standard of care, consideration, and innovation. So we’re building it.


