What will you do with both hands free?
What will you do with both hands free?
Mom's favorite pumps, now up to $150 off
Mom's favorite pumps, now up to $150 off




Pumping, revolutionized
Pumping, revolutionized
Before Willow, an efficient, empowering, comfortable, and convenient pumping solution didn’t exist. So we created one.
Before Willow, an efficient, empowering, comfortable, and convenient pumping solution didn’t exist. So we created one.
Hospital-grade
suction
Fully in-bra, no cords or external motors
App-connected & controlled
Dishwasher safe with few parts to clean
1:1 support from lactation consultants

US-based customer care team of moms

Willow x Caraa: A Match Made for Mom
Willow x Caraa joined forces to give breastfeeding moms all the essentials they need - in a sleek, chic, portable pouch to feed at home or on the go.

Breastfeeding Awareness Month
"You are not broken if you don’t 'figure out' breastfeeding immediately. You and your body are powerful."
"You are not broken
if you don’t 'figure out' breastfeeding immediately.
You and your body are powerful."
Sarah O’Leary
Mom of Two | CEO, Willow
Sarah O’Leary
Mom of Two | CEO, Willow

2/3rds of parents reported feeling lonely and isolated due to the demands of parenthood.
2/3rds of parents reported feeling lonely and isolated due to the demands of parenthood.

83% percent of moms begin breastfeeding at birth, but within the first month, 70% encounter difficulties.
83% percent of moms begin breastfeeding at birth, but within the first month, 70% encounter difficulties.

Only 40% of infants born in 2021 were breastfed for the recommended year.
Only 40% of infants born in 2021 were breastfed for the recommended year.

At Willow, we believe in a different narrative.
At Willow, we believe in a different narrative.
One that celebrates your strength. One that honors your body for everything it has done and everything it continues to do. One that supports you fully and without judgment.*
One that celebrates your strength. One that honors your body for everything it has done and everything it continues to do. One that supports you fully and without judgment.*
Essentials from the first drop to the last feed
Ranked #1 Among Moms
In a 3rd party survey, Willow earned the top satisfaction rating among pumping moms* - the highest rating for any breast pump brand!

Ranked #1 Among Moms
In a 3rd party survey, Willow earned the top satisfaction rating among pumping moms* - the highest rating for any breast pump brand!
Majority of moms get more output with Willow
Fully in bra, leak-proof, and hospital-grade
App-controlled with access to expert services and support
Clinically tested and FDA approved
Insurance-covered and HSA/FSA eligible
*Brandtracker independent survey by Rabin Roberts Research of 500 pumping moms, November 2024
"This is the best pump I have ever experienced. Its amazing how confortable it is! I can do whatever I need to wearing it."

“The only wearable pump I’ve tried that has equivalent suction to my wall pump. I get the same great output with my Willow & it is very simple to use.”

It's more than a wearable.
It's a Willow.
Willow goes beyond freedom & mobility with clinically proven designs for comfort & more output.
- Fits fully in-bra
- Cordless, with no clunky motors
- Hospital-grade suction
- 100% leak-proof (360 mobility)
- Mobile app
- Access to expert content via app
- Customer care team of moms
- Highest capacity wearable
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Willow Pumps
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Willow 360
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Willow Go
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Traditional Pumps
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Other Wearable Pumps
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Your breastfeeding journey starts here
Willow Go® Wearable Breast Pump
Our bestselling pump — optimized for comfort and milk output, hospital-grade, and app-controlled. Ranked as #1 wearable breast pump by Babylist. Kit includes NEW Splashguard Containers and 21mm & 24mm flanges.
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Willow 360® Wearable Breast Pump
Willow 3.0 is now 360. 100% leak-proof, hospital-grade, app-controlled, and supported by 360 Care. Comes with 21mm inserts & 24mm flanges.
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Pump and Chill Bundle
Pumping on the go has never been more convenient. This bundle ($100 savings!) features our best-selling Willow Go and Portable Breast Milk Cooler, so you’ll have everything you need to safely store breast milk when you pump away from home.
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Willow 360™ and Pump Anywhere Case
Save on pumping peace of mind with the Willow 360 and protective Pump Anywhere Case.
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Portable Breast Milk Cooler
Our patent-pending cooler stores up to 16 oz of milk at a safe temperature for up to 24 hours.
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Pump Anywhere Case
Protect your pump on-the-go with our sleek, sturdy, and easy-to-clean carrying case.
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Pump Anywhere Bag
Designed to be worn three ways (backpack, crossbody, or shoulder bag) with a removable cooler.
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Travel Cleaning Pack
The all-in-one cleaning kit for pump parts, bottles, and more. Just add your favorite soap!
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Breast Milk Storage Bags (8 oz, 100-pack)
Durable, leak-proof, and made with a self-standing base and spout for easily filling, pouring, and storing in the fridge or freezer.
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Hot & Cold Breast Therapy Packs
Soothe sore breasts and help promote output with temperature-changing gel packs that turn blue at room temperature, purple when hot, and white when cold.
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Glass Breast Milk Pitcher (32 oz)
Designed to simplify fridge storage, make milk transfer mess-free, and help you combine your pumped milk throughout the day.
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Catch-All Milk Cups
Our silicone cups help manage leaking breasts and prevent sensitive nipples from rubbing or chafing.
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Pumping Accessories
View allOn-The-Go Breastfeeding Essentials
Willow x Caraa join forces to give breastfeeding moms the essentials needed to manage leaking, as well as the breast milk collection and storage must-haves so you never have to miss a drop. And it all comes in a sleek, portable pouch to feed at home or on the go.
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Hot & Cold Breast Therapy Packs
Soothe sore breasts and help promote output with temperature-changing gel packs that turn blue at room temperature, purple when hot, and white when cold.
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Soothing Silver Nursing Cups
Our nursing cups are anti-inflammatory, anti-microbial, and antifungal to relieve nipple pain.
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Silicone Wearable Breast Pump (3 oz)
Designed to create consistent passive suction, our new pump can be worn to gently induce letdown and relieve discomfort.
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Cooling Gel Nipple Pads
Designed to help soothe sore nipples fast, our gel pads provide an immediate cooling effect.
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Catch-All Milk Cups
Our silicone cups help manage leaking breasts and prevent sensitive nipples from rubbing or chafing.
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Reusable Breast Pads
A sustainable solution for managing leaking breasts while breastfeeding.
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LaVie Warming Lactation Massager (2-pack)
LaVie's massagers combine heat and vibration to improve your pumping and nursing experience.
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Breastfeeding Support
View allPerks Of Being A Willow Mom

Free Shipping
Free shipping on all pump orders - delivering pumping freedom to your front door!

Exclusive Savings
Save on pumps with insurance, HSA/FSA or installments starting at just $29.*

A Superior Kind of Care
The only service team made up of U.S. based moms to support your feeding journey.
Learn from our experts
Commonly Asked Questions

Willow pumps are unique because everything works inside the pump, inside your bra—no external tubes, cords, or dangling bottles. Plus, you don’t have to sacrifice performance. Willow 360™ and Willow Go™ offer hospital strength suction comparable to most double-electric and hospital-grade pumps - choose from seven levels of adjustable suction with Willow 360, or nine levels with Willow Go. They’re also easy to assemble and clean, and app connected.
Willow360 and Go pumps offer hospital-grade suction strength and are designed for multiple sessions a day, with leak-proof milk containment.
Some women are able to obtain full or partial reimbursement for their Willow Pump and accessories through insurance. Use our Insurance Checker to check your coverage and purchase your discounted pump.As you navigate through this process, start with our guide on how to get a breast pump covered by your insurance. It gives you all the questions that you need to take to your insurance provider to understand how to obtain coverage and the costs involved.
Yes, you can. Simply pay for your breast pump, milk bags and accessories using your FSA/HSA debit card at checkout, or pay with another credit card and submit your receipt to your plan administrator for reimbursement.
Yes! We partner with Affirm to offer split pay and installment payment plans for Willow pumps. Learn more about our financing options.
Willow Go and accessories are available for purchase in Canada on Amazon. Click here to purchase. Willow is not available in other countries at this time but our ultimate goal is to give women around the world their hands and their time back—so it’s something we hope to offer in the future.

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*Promotional price valid for 25% savings on the purchase of a Willow pump and up to 44% off select accessories. Offer ends on 8/11/2025 at 11:59 pm PT. Cannot be used on Kindred Bravely items, sale items, subscribe and save items, or combined with any other offers or applied to previously placed orders. Cannot be applied to orders made through the Willow Insurance Coverage Program. We reserve the right to change these terms and conditions at any time
*According to a 2024 survey by The Ohio State University