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Effective Date: February 24, 2021
California residents: Click here to see our privacy information for California residents.
2) WHAT INFORMATION DO WE COLLECT AND FOR WHAT PURPOSE?
We may collect the following types of information from you:
How we use this information:
3) DO WE SHARE YOUR INFORMATION?
Please note that we may aggregate or de-identify the information we collect from and about you such that it can no longer be tied directly to you or your device. Such aggregated and/or de-identified data can be used and disclosed freely by us in our discretion.
4) DATA COLLECTION TECHNOLOGIES
We (and third parties acting on our behalf) use data collection technologies that help us manage the operation of the Services and track usage behavior so that we can make your use of the Services more enjoyable.
Our data collection technologies include:
Your browser may allow you to manage your cookies and local storage. Because each browser is a little different, we encourage you to check your browsers’ “Help” feature to learn how to block cookies, how to receive notification of new cookies, and how to disable existing cookies. For more information about managing cookies, please visit www.allaboutcookies.org/manage-cookies/.
Online Advertising: We may engage third parties to serve targeted advertisements on our behalf. We have implemented third party tracking tools including Google Analytics and Facebook Tools and these entities may use Data Collection Technologies to collect information about your activity on our Services and your interaction with our advertising in order to determine which ads you see on third-party websites and applications. These tools and services place cookies, web beacons and other devices or technologies on our Services or your device to enable them to track traffic data and to access and log any information from web browsers concerning web activities immediately prior to using our Services. The data collected typically includes information such as your IP address, your Internet Service Provider, your web browser, the time spent on webpages, the links clicked and the advertisements viewed on those pages. We may share with third parties and third parties may employ certain pieces of aggregated, non-personal information to compile statistics, metrics, insights and general trend data about third party services for, among other things, third party marketing and promotional purposes. For more information about behavioral advertising and to understand your options, including how to opt out of receiving these tailored advertisements, please visit www.aboutads.info/choices. You can opt out of Google Analytics through its currently available opt-outs for the web. Please note that when you opt out, you may still see advertisements; however, they will not be targeted based on your interests.
Do Not Track Signals: Some web browsers incorporate a “do-not-track” (“DNT”) or similar feature that signals to websites with which the browser communicates that a visitor does not want to have his/her online activity tracked. If a website receives a DNT signal, the browser can block that website from collecting certain information about the browser’s user. Not all browsers offer a DNT option and DNT signals are not yet uniform. For this reason, Willow (along with many other website operators) does not currently respond to DNT signals. For more information about DNT signals, visit allaboutdnt.com.
Some components of the Services may include a geo-tracking feature that allows us to offer you location-based services. You can change your preferences on your mobile device and/or browser to deny us access to your geolocation. Please note that if you disable geolocation tracking, certain features of the Services may not be available to you.
5) IS INFORMATION ABOUT ME SECURE?
Your account is protected by a password for your privacy and security. You can help prevent unauthorized access to your account and the information stored therein by selecting and protecting your password appropriately and limiting access to your computer, mobile device, and browser by signing off after you have finished accessing your account.
We endeavor to protect your information to ensure that it is kept private, and we employ a variety of physical, technical, and administrative security measures. However, we cannot guarantee the security of such information. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of your information at any time.
6) WHAT INFORMATION CAN I ACCESS OR DELETE?
We allow you to access certain categories of information that we maintain about you for the purpose of viewing, and in certain situations, updating or deleting that information or revoking consent for collecting that information. These categories may change as our Services change. Any information that is automatically uploaded from a Willow Breast Pump to the Services cannot be later changed or updated.
Certain information is required to access some of our Services, so your deletion of certain information, or provision of inaccurate information, may render the services inoperable, in whole or in part. When you update information, however, we often maintain a copy of the unrevised information in our private records. Please note that we may continue to use aggregate and/or de-identified data derived from your information after you have requested it to be modified or deleted.
If you are a California resident, please also see the “Additional Privacy Information for California Residents” section below for more information about your privacy choices and rights under California law.
7) DATA RETENTION
As a general matter, we retain your information for as long as you keep an account with us. You may request deletion of certain types of usage information by emailing [email protected]. In certain situations, we will delete your information after it is no longer needed to provide a feature or service. We also keep information, including information submitted by individuals without an account, for as long as necessary for our legitimate business interests and/or as needed or permitted for legal reasons.
8) CHILDREN’S PRIVACY
The App is not directed to children under the age of 13, and Willow does not knowingly collect any ”personal information” (as such term is defined in the U.S. Children’s Online Privacy Protection Act” or “COPPA”) from children under 13 without the verifiable consent of that child’s parent or guardian. If you are aware of a child providing his or her personal information without parental consent, please contact us at [email protected]. We will endeavor to delete all data we collected from a child under 13 if we discover we collected it without that child’s parental consent.
9) ADDITIONAL PRIVACY INFORMATION FOR CALIFORNIA RESIDENTS
If you are a California resident, California law requires us to provide you with some additional information regarding how we collect, use, and share your “personal information” (as defined in the California Consumer Privacy Act (“CCPA”)).
A. Categories of Personal Information We Collect
B. How we source, use, and share these categories of personal information.
Please note that the CCPA sets forth certain obligations for businesses that “sell” personal information to third parties. We do not engage in such activity and have not engaged in such activity in the past twelve months from the effective date of this Policy.
Your California Privacy Rights.
If you are a California resident, the CCPA allows you to make certain requests about your personal information. Specifically, the CCPA allows you to request us to:
The CCPA further provides you with the right not to be discriminated against (as provided for in applicable law) for exercising your rights. Please note that certain information may be exempt from such requests under California law. For example, we need certain information in order to provide the Services to you. We also will take reasonable steps to verify your identity before responding to a request. In doing so, we may ask you for verification information so that we can match at least two verification points with information we maintain in our files about you. If we are unable to verify you through this method, we shall have the right, but not the obligation, to request additional information from you. If you would like further information regarding your legal rights under California law or would like to exercise any of them, or if you are an authorized agent making a request on a California consumer’s behalf, please contact us at [email protected] or by using our contact form located here.
Shine the Light Disclosure: The California “Shine the Light” law gives residents of California the right under certain circumstances to request information from us regarding the manner in which we share certain categories of personal information (as defined in the Shine the Light law) with third parties for their direct marketing purposes. We do not share your personal information with third parties for their own direct marketing purposes.
California Notice to Minors: If you are a California resident under age 18, you may request that we remove any user contribution that you publicly posted on the App. We will make a good faith effort to delete or remove your user contribution from public view as soon as reasonably practicable; however, we may be required by law to not remove or allow removal of your user contribution. To request removal of your user contribution, please send an email with a detailed description of your user contribution to [email protected]. We reserve the right to request that you provide information that will enable us to confirm that you created and posted the user contribution you want removed.
10) A NOTE TO INTERNATIONAL USERS
Willow and our servers are located in the United States and subject to U.S. law. If you are accessing the App from outside the United States, please be advised that U.S. law may not offer the same privacy protections as the law of your jurisdiction. By accessing and using the App, you consent to the transfer to and processing of your Personal Information in the United States.
11) WHO CAN I CONTACT WITH A PRIVACY QUESTION?
If you have questions or concerns regarding this policy, please contact us at [email protected].
* Note: Willow is a d/b/a of Exploramed NC7, Inc.
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