Willow 3.0 is now 360. 100% leak-proof, hospital-grade, app-controlled, and supported by 360 Care. Comes with 21mm inserts & 24mm flanges.
The first-ever 2-in-1 double manual pump with an ergonomic handle that also connects to your traditional pump for a hands-free experienceโno charging required. Includes 24mm flange made of soft silicone for a smooth fit and optimal milk flow.
Designed to create consistent passive suction, our new pump can be worn to gently induce letdown and relieve discomfort.
Meet the Breast Milk Cooler that cools faster and stays colder for up to 24 hours vs. leading milk coolers.* Plus, with new sizes, colors, and two ways to cool, this patent-pending Cooler safely and stylishly lets moms store milk wherever the day takes them.
*Compared to leading milk coolers in Eurofins 2026 controlled, third-party testing
Designed to simplify fridge storage, make milk transfer mess-free, and help you combine your pumped milk throughout the day.
The all-in-one cleaning kit for pump parts, bottles, and more. Just add your favorite soap!
Protect your pump on-the-go with our sleek, sturdy, and easy-to-clean carrying case.
Everything you need to prioritize breast care and comfort, catch every drop of hard-earned breast milk, and feed with more confidence. Plus, every purchase includes access to a virtual appointment with an International Board Certified Lactation Consultant (IBCLC), as well as a free digital feeding course.
Same high-quality bag, new top-quality tech. Our durable, leak-proof bags are now designed with a scannable, AI-enabled code to auto-input your milk bag information into your digital stash in the Willow app. However you choose to pour and store, youโll finally have the control and peace of mind you crave.
The first-ever 2-in-1 double manual pump with an ergonomic handle that also connects to your traditional pump for a hands-free experienceโno charging required. Includes 24mm flange made of soft silicone for a smooth fit and optimal milk flow.
Find your perfect breast pump flange fit with a wide range of inserts designed for maximum pumping comfort and milk output.
Our silicone sizing inserts help to optimize output for moms who measure between 13 mm and 27 mm.
The key to avoiding full-on newborn meltdowns? Catch early hunger cues, including rooting, yawning, and gnawing before the tears erupt.
What you'll learn
Nothing is scarier than a newborn in full meltdown mode. The key to avoiding this is keeping a watchful out for early hunger cues, including rooting, yawning, and gnawing. Get ahead of the tears with these telltale signs.
Feeding a baby at the first sign of hunger vs. sticking to a defined schedule
Hunger cues are just that: warning signs that your baby is hungry. There are three stages of hunger cues: early, active and late. Early includes lip smacking and sucking on toes. Active looks like rooting, fussing and general squirming. Late (oof, we've been there) is a full on cry.
Cluster feeding is when your baby has several (or what can feel like endless!) feedings close together โ often in the late afternoon or evening during the dreaded, fussy Witching Hour. Cluster feedings can be stressful, but repeat after us: it is all temporary.
A major hunger cue, rooting is where a baby moves their head around looking for something to latch on to.
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