Privacy Policy

Effective Date: November 11, 2016

This Willow * App and Website (together, the “Services”) are made available to assist you in your breastfeeding journey and it is our intention to provide a much needed solution to your needs as well as a relatable communication tool. We at Willow (“we,” “us,” “our”) have provided this Privacy Policy to help you better understand how we collect, use and store your information. Since technology and privacy laws are always changing, we may occasionally update this Privacy Policy. If a significant change is made, we will be sure to post a notice in your account. If you continue to use the Services after these changes are posted, you agree to the revised policy. The amended Privacy Policy supersedes all previous versions of agreements, notices or statements about the Privacy Policy. In order to use our App, you must register for the App.

This Privacy Policy is incorporated into and made part of our Terms of Service. We encourage you to review our Terms of Service, because they contain important information about your use of our Services.

Please read the following to learn more about our privacy policy.

1) WHAT DOES THIS PRIVACY POLICY COVER?

This Privacy Policy covers our treatment of personally identifiable information (“Personal Information”) that we gather when you access or use the Services and upload data from your Willow Breastpump to the Services. It also applies to Personal Information collected offline, such as the data we collect through questionnaires and forms. This Policy does not apply to the practices of entities that we do not own or control, individuals that we do not employ or manage, or other websites or digital services to which this Policy does not link.

2) WHAT PERSONAL INFORMATION DO WE COLLECT AND FOR WHAT PURPOSE?

The information we gather from you enables us to (i) personalize and improve our Services, (ii) allow you to set up an account and profile that can be employed to use our Services, (iii) provide you with information, updates, offers and other communications related to our Services, (iv) analyze and report on the functioning of the Services in an aggregate manner for the benefit of our partners and (v) support your use of the Services.

We may collect the following types of information from you:

• Personal Information You Provide to Us: We may receive and store any information you provide to us. The types of information that we collect may include your user name, email address, baby birthdate, age of child when pumping commences, geographical location, your Willow Breastpump name and serial number, session start and end, battery charge, suction level, session timing, historical session logs, and volume pumped. You can choose not to provide us with certain information, but then you may not be able to register with us or take advantage of all of the functionality of our Services.
• Information We Automatically Collect: We may automatically collect information about your use of the Services, including your device ID, browser type, frequency of use, and website pages visited. If this data cannot be used to identify you, we will not treat such data as Personal Information. To learn more about the Data Collection Technologies we use to automatically collect this data, please see the section below titled “Data Collection Technologies.”
• Online Forms and Support: If you complete an online form or you engage with our Support, we will ask you to include Personal Information about yourself in order to help resolve your issue. You understand that providing your Personal Information over the Internet involves some risk, and understand that in order to receive the support you are requesting, you are accepting that risk. Further, when you seek support from us, you understand and acknowledge that the individual(s) providing you with support may need to access your information to address the problem you are seeking support for; in this case, this information will only be used to help provide you with support.
• E-mail, Text Messages, and Marketing Communications: You may receive emails or text messages regarding your use of the Willow Breastpump. If you do not want to receive email, text messages, or other mail from us, please contact us at care@willowpump.com or simply opt-out from each message type by following the unsubscribe instructions included in each message. Please note that if you have opted out of receiving email or other messages from us, we may still need to contact you via email, but only with regard to the status of your account and other important administrative announcement. You cannot opt-out of these emails

3) DO WE SHARE YOUR PERSONAL INFORMATION?

We do not share your Personal Information, except with your consent or as disclosed in this Privacy Policy. We neither rent nor sell your Personal Information to anyone. We may share your Personal information under the following circumstances:

• Service Providers: We may share your Personal Information with companies with which we contract with to help us deliver the Services and certain business functions, such as email management, credit card processing, order fulfillment, technology hosting, and website analytics. These companies are obligated by contract to use your Personal Information only on our behalf or at our direction.
• Business Transaction: We may sell, transfer or otherwise share some or all of our assets to a third party in connection with a merger, acquisition, reorganization, sale of assets or similar transaction, or in the event of bankruptcy. In such event, your Personal Information may be transferred to that third party.
• As Required or Permitted by Law: We may disclose your Personal Information as we, in our sole discretion, believe necessary or appropriate to: respond to claims and legal process (including, but not limited to, subpoenas); protect the property and rights of Willow or a third party; protect the safety of the public or any person; prevent an activity that may be illegal, unethical or legally actionable; or otherwise to comply with law.

4) DATA COLLECTION TECHNOLOGIES

We (and third parties acting on our behalf) use data collection technologies that help us manage the operation of the Services and track usage behavior so that we can make your use of the Services more enjoyable.

Our data collection technologies include

• Cookies: Cookies are text files containing small amounts of information that are stored on your computer or mobile device's browser directory. Cookies are created when you visit a website that uses cookies to keep track of your movements within the website. Cookies are useful because they allow us to recognize your device, remember your preferences, automatically log you in to your account, and provide us with information that we can use to further personalize your user experience. You can find more information about cookies at www.allaboutcookies.org.
• Web beacons and GIFs: Certain pages on the Website contain web beacons (also known as web bugs, pixel tags and clear GIFs), which we use to monitor how users use the Website. We use web beacons in combination with Cookies to understand how our users navigate through and process the content contained on our Website.
• Local Storage and Local Shared Objects: We use local shared objects (LSOs) such as Flash Cookies and local storage, such as HTML5 Local Storage, to enhance user experience by, for example, storing your user preferences and settings (e.g., volume/mute) in connection with animated content on the Services. Local storage is similar to browser cookies but can store data more complex than simple text. By itself, local storage cannot do anything to or with the data stored on your device. Like cookies, local storage can only access personal data that you have provided on the Services. Third parties with whom we partner to provide certain features on the Services or to display advertising based upon your web browsing activity also use Flash cookies or HTML5 to collect and store information. Various browsers may offer their own management tools for removing HTML5. To manage Flash cookies, please click here.

Your browser may allow you to manage your cookies and local storage. Because each browser is a little different, we encourage you to check your browsers’ “Help” feature to learn how to block cookies, how to receive notification of new cookies, and how to disable existing cookies. For more information about managing cookies, please visit www.allaboutcookies.org/manage-cookies/.

Behavioral Advertising: We may engage third parties to serve targeted advertisements on our behalf. These entities may use Data Collection Technologies to collect information about your activity on our Website and your interaction with our advertising in order to determine which ads you see on third-party websites and applications. For more information about behavioral advertising and to understand your options, including how to opt out of receiving these tailored advertisements, please visit www.aboutads.info/choices. Please note that when you opt out, you may still see advertisements; however, they will not be targeted based on your interests.

Do Not Track Signals: Some web browsers incorporate a "do-not-track" (“DNT”) or similar feature that signals to websites with which the browser communicates that a visitor does not want to have his/her online activity tracked. If a website receives a DNT signal, the browser can block that website from collecting certain information about the browser’s user. Not all browsers offer a DNT option and DNT signals are not yet uniform. For this reason, Willow (along with many other website operators) do not currently respond to DNT signals. For more information about DNT signals, visit allaboutdnt.com.

Geolocation Tracking

Some components of the Services may include a geo-tracking feature that allows us to offer you location-based services. You can change your preferences on your mobile device and/or browser to deny us access to your geolocation. Please note that if you disable geolocation tracking, certain features of the Services may not be available to you.

5) IS PERSONAL INFORMATION ABOUT ME SECURE?

Your Services account Personal Information is protected by a password for your privacy and security. You need to prevent unauthorized access to your account and Personal Information by selecting and protecting your password appropriately and limiting access to your computer, mobile device, and browser by signing off after you have finished accessing your account.

We endeavor to protect your Personal Information to ensure that it is kept private. However, we cannot guarantee the security of such information. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of your information at any time.

6) WHAT PERSONAL INFORMATION CAN I ACCESS?

We allow you to access certain categories of information that we maintain about you for the purpose of viewing, and in certain situations, updating or deleting that information. These categories may change as our Services change. Any information that is automatically uploaded from a Willow Breastpump to the Services, for example the volume of milk pumped, cannot be later changed or updated.

Certain information is required to access some of our Services, so your deletion of certain information, or provision of inaccurate information, may render the services inoperable, in whole or in part. When you update information, however, we often maintain a copy of the unrevised information in our private records. Please note that we may use aggregate data derived from your information after you have requested it to be modified or deleted, but not in a manner that would identify you personally.

7) CHILDREN’S PRIVACY

The App is not directed to children under the age of 13, and Willow does not knowingly collect any Personal Information from children under 13 without the verifiable consent of that child’s parent or guardian. If you are aware of a child providing his or her Personal Information without parental consent, please contact us at care@willowpump.com. We will endeavor to delete all data we collected from a child under 13 if we discover we collected it without that child’s parental consent.

8) YOUR CALIFORNIA PRIVACY RIGHTS

Under California Civil Code §1798.83, Willow is required, once per calendar year and upon request, to disclose to California residents: (i) the identity of any third party to whom we disclosed Personal Information within the previous calendar year for the third party’s direct marketing purposes; and (ii) the type of Personal Information disclosed. To request such information, please send an email to care@willowpump.com with the subject line “California Privacy Right”.

If you are a California resident under age 18, you may request that we remove any user contribution that you publicly posted on the App. We will make a good faith effort to delete or remove your user contribution from public view as soon as reasonably practicable; however, we may be required by law to not remove or allow removal of your user contribution. To request removal of your user contribution, please send an email with a detailed description of your user contribution to care@willowpump.com. We reserve the right to request that you provide information that will enable us to confirm that you created and posted the user contribution you want removed.

9) A NOTE TO INTERNATIONAL USERS

Willow and our servers are located in the United States and subject to U.S. law. If you are accessing the App from outside the United States, please be advised that U.S. law may not offer the same privacy protections as the law of your jurisdiction. By accessing and using the App, you consent to the transfer to and processing of your Personal Information in the United States.

10) WHO CAN I CONTACT WITH A PRIVACY QUESTION?

If you have questions or concerns regarding this policy, please contact us at care@willowpump.com.

*Note: Willow is a d/b/a of Exploramed NC7, Inc.

Terms of Service

Effective Date: November 11, 2016

This Willow* App and Website (together, the “Services”) are provided to assist you in your breastfeeding journey. These Terms of Service (“Terms”) describe the terms and conditions on which Willow (“we” or “Willow”) provides you with access to and use of the Services. By downloading the App or accessing or using the Services, you agree to these Terms and our Privacy Policy. Please read these Terms and our Privacy Policy carefully before using the Services.

BY CLICKING THE “I AGREE” BUTTON AT THE BOTTOM OF THESE TERMS, YOU AFFIRM THAT:

• YOU HAVE READ AND UNDERSTAND THESE TERMS;
• YOU WILL COMPLY WITH THESE TERMS; AND
• YOU ARE AT LEAST THE AGE OF LEGAL MAJORITY IN YOUR PLACE OF RESIDENCE AND OTHERWISE LEGAL COMPETENT TO ENTER INTO CONTRACTS.

Important Note: These Terms contain provisions that limit our liability to you and require you to resolve any dispute with us through final and binding arbitration on an individual basis and not as part of a class or representative action.

If you do not agree to these Terms, please do not download, use or access this App or our Services.

Changes to these Terms

The Effective Date of these Terms is set forth at the top of this page. Since technology is always changing, we may occasionally update these Terms. If a significant change is made, we will be sure to post a notice in your account. If you continue to use the Services after these changes are posted, you agree to the revised policy. The amended Terms supersede all previous versions of agreements, notices or statements about the Terms.

Additional Terms

Certain features of the Services, such as additional apps, promotions, offers and research studies, may be subject to additional terms and conditions (“Additional Terms”) presented in conjunction with them. We may present Additional Terms to you through the Services. Regardless of how they are presented to you, we require that you agree to Additional Terms before using these features of the Services. Unless otherwise specified in Additional Terms, all Additional Terms are incorporated into these Terms. If you do not agree to Additional Terms, you will not have access to the aspect of the Services to which they relate. These Terms and Additional Terms apply equally. If, however, any Additional Term is inconsistent with any provision of these Terms, the Additional Term will prevail but only for the service(s) to which the Additional Terms apply.

Use of the Services

The following rules apply to your use of the Services:

• As a user you will be required to register for an account in order to access or use the Services. You are responsible for all use of your account, including use by others to whom you have provided access to your account. You also are responsible for any use of your account by any person that is caused, in whole or in part, by your failure to secure your username or password.
• You must not provide false or inaccurate registration credentials, impersonate any person or entity, and/or falsely claim an affiliation with any person or entity.
• Willow is offering you the Services to use for any legally permitted purpose and for your own personal , non-commercial use. You may not re-sell any aspect of the Services, copy or modify the Services, any part of the Services, or our trademarks in any way. You are not allowed to attempt to extract the source code of the Services, and you also shouldn’t try to translate the Services into other languages, or make derivative versions. The Services themselves, and all the trademarks, copyright, database rights and other intellectual property rights related to the Services, belong to Willow.
• You must not remove, circumvent, disable, damage, or otherwise interfere with: (i) the security-related features of the Services; (ii) the features of the Services that prevent or restrict use or copying of any content accessible through the Services; or (iii) the features of the Services that enforce limitations on use of the Services.
• You must not intentionally interfere with, or damage operation of the Services, or any user's enjoyment of it, by any means, including uploading or otherwise disseminating viruses, worms, or other malicious code.
• You must not attempt to gain unauthorized access to the Services, other accounts, computer systems or networks connected to the Services, or any part of it, through hacking, password mining or other improper or illegal means. You must not access or attempt to access other users’ Services.
• You must not use any robot, spider, scraper, or other automated means to access the Services for any purpose without our express prior written permission, or bypass our robot exclusion headers or other measures we may use to prevent or restrict access to the Services, or modify the Services in any manner or form is strictly prohibited.
• You agree to abide by all applicable local, state, national, and international laws, regulations and court orders with respect to your use of the Services and Content. Without limiting the foregoing, these Terms are also expressly made subject to any applicable export laws, orders, restrictions, or regulations.

Privacy

The information you provide to us or that we collect from or about you is governed by our Privacy Policy. Please review our Privacy Policy carefully before opening an account with us, downloading the App and using the Services, or otherwise providing us with your Personal Information.

Limited License Grant

We grant you a personal, non-commercial, revocable, limited, non-exclusive, royalty-free, non-transferable license to access and use the Services and the information, data, text, photographs, audio, video and other materials and content (collectively, “Content”) made available through the Services. We reserve all other rights. You are not granted any rights not expressly provided in these Terms. The term of this license commences when you click “I ACCEPT” or you download, install, or access any of the Services and continues until the earlier of the termination of these Terms or the revocation of this license by Willow. We may revoke this license at any time and for any reason without any further obligation to you.

Willow’s Proprietary Rights

You expressly acknowledge and agree that Willow transfers no ownership or intellectual property interest or title in and to the Services or Content to you or anyone else and you acknowledge and agree never to challenge Willow’s exclusive ownership in and to the Services or Content and all copyright and other intellectual property rights therein. All text, graphics, user interfaces, visual interfaces, photographs, sounds, artwork, computer code (including html code), programs, software, products, applications, information, derivative work(s) and documentation as well as the design, structure, selection, coordination, expression, “look and feel,” and arrangement of any content contained on or available through the Services, unless otherwise indicated, are owned, controlled, and licensed by Willow (or Willow’s licensors or providers) and its successors and assigns and are protected by law including, but not limited to, United States copyright, trade secret, patent, and/or trademark law, as well as other state, national, and international laws and regulations. Willow, the Willow logo, and all other names, logos, and icons identifying Willow and its programs, applications, products, and services are proprietary trademarks of Willow, and any use of such marks, including, without limitation, as domain names, without the express written permission of Willow is strictly prohibited.

Your unauthorized use of the Services or Content may violate intellectual property or other proprietary rights laws as well as other laws and regulations. Willow has no obligation to you to provide any other intellectual property rights or to enforce the rights granted hereunder. You will cooperate with Willow at Willow’s reasonable request and expense to enforce Willow’s intellectual property and other rights concerning the Services or Content.

Mobile Usage, WiFi and Network Connectivity

Certain functions of the Services will require the Services to have an active internet or mobile network connection. If you access and use the Services on your smartphone, tablet or other mobile device, you must have wireless service through Wi-Fi or a participating wireless service provider and a compatible mobile device. You are responsible for all charges (including data and messaging charges) relating to use of the Services through your mobile device.

When you’re using the mobile host function of the App, it’s important to bear in mind that we endeavor to ensure that it is updated and correct at all times. We do not guarantee that the Services are compatible with any particular operating system, browser, mobile device or other software or equipment. By using the Services, you understand that certain information about your usage of the Services may be communicated to us.

Feedback and Submissions

Willow welcomes your feedback and suggestions about Willow’s products, Services or Content. By transmitting any suggestions, information, material, or other content (collectively, “Feedback”) to Willow, you represent and warrant that such Feedback does not infringe or violate the intellectual property or proprietary rights of any third party (including, without limitation, patents, copyrights, or trademark rights) and that you have all rights necessary to convey to Willow and enable Willow to use such Feedback. In addition, any Feedback received through the Services will be deemed to include a royalty-free, perpetual, irrevocable, transferable, non-exclusive worldwide right and license for Willow to adopt, publish, reproduce, disseminate, transmit, distribute, copy, use, create derivative works, and display (in whole or in part), or act on such Feedback without additional approval or consideration, in any form, media, or technology now known or later developed, and you hereby waive any claim to the contrary.

Medical Information

The Services may contain general information relating to our products and services. The Services are not to be used as a substitute for medical judgment, advice of a licensed healthcare provider or the diagnosis or treatment of any medical condition, disease, health condition or problem. THIS SOFTWARE HAS NOT BEEN EVALUATED BY THE FOOD AND DRUG ADMINISTRATION. THE SOFTWARE IS NOT INTENDED TO DIAGNOSE, TREAT, CURE, OR PREVENT ANY MEDICAL CONDITION, DISEASE OR HEALTH PROBLEM.

Third Party Websites and Services

We do not control and are not responsible for websites and services provided by third parties, even if linked to or accessed through the Services (collectively, “Linked Services”). The inclusion of a link does not imply endorsement by Willow of the Linked Service or any association with the operators of the Linked Service. Willow does not investigate, verify or monitor the Linked Services. We provide links to Linked Services for your convenience only. You access Linked Services at your own risk and subject to the privacy policies, terms and conditions of use and other legal provisions applicable to the Linked Services.

Term and Termination

These Terms and your right to use the Services will commence when you click “I ACCEPT” or you download, install, access, or use the Services (the “Commencement Date”) and is effective until terminated as set forth below. In addition, Willow reserves the right at any time and on reasonable grounds, which shall include, without limitation, any reasonable belief of fraudulent or unlawful activity or actions or omissions that violate any term or condition of these Terms, to deny your access to the Services or to any portion thereof in order to protect our name and goodwill, our business, and/or other users. These Terms and your license will also terminate automatically if you fail to comply with these Terms. Termination may be effective without notice. You may also terminate these Terms and your grant of a license at any time by ceasing to use the Services. Upon termination, you must permanently destroy all copies of any aspect of the Services and Content in your possession.

Any termination is subject to the survival rights of following provisions: Willow’s Proprietary Rights; Feedback; Indemnity; Disclaimers of Warranty; Limitation of Liability; Dispute Resolution; Waiver of Class Action Claims and Jury Trial; Limitation on Time to Bring an Action; Governing Law; and General Legal Terms.

Disclaimer of Warranties.

WHILE WILLOW ENDEAVORS TO PROVIDE RELIABLE INFORMATION, SERVICES, PROGRAMS, AND SOFTWARE, THE SERVICES AND CONTENT ARE PROVIDED ON AN “AS-IS” AND “AS AVAILABLE” BASIS. THE SERVICES AND CONTENT MAY INCLUDE ERRORS, OMISSIONS, OR OTHER INACCURACIES. YOU ASSUME THE SOLE RISK OF MAKING USE OF THE SERVICES.WILLOW MAKES NO REPRESENTATIONS OR WARRANTIES ABOUT THE RESULTS THAT CAN BE ACHIEVED FROM OR THE SUITABILITY, COMPLETENESS, TIMELINESS, RELIABILITY, LEGALITY, OR ACCURACY OF THE SERVICES FOR ANY PURPOSE, AND EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, ANY WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT OR ANY OTHER IMPLIED WARRANTY UNDER THE UNIFORM COMPUTER INFORMATION TRANSACTIONS ACT AS ENACTED BY ANY STATE OR TERRITORY. WILLOW ALSO MAKES NO REPRESENTATION OR WARRANTY THAT THE WILLOW WILL OPERATE ERROR FREE OR IN AN UNINTERRUPTED FASHION OR THAT ANY DOWNLOADABLE FILES OR INFORMATION WILL BE FREE OF VIRUSES OR CONTAMINATION OR DESTRUCTIVE FEATURES. Willow does not warrant that the Services are appropriate or available for use in locations outside the United States and you understand that you will not be able to access the Services from states, territories, or nations where any aspect of the Services is illegal or is otherwise prohibited. You access the Services on your own volition and are responsible for compliance with all applicable laws with respect to your access and use of the Services.

Indemnity

You agree to defend, indemnify, and hold harmless each of Willow and its respective affiliates and all of their respective employees, agents, directors, officers, shareholders, attorneys, successors, and assigns (collectively, “Willow”) from and against any and all claims, proceedings, damages, injuries, liabilities, losses, costs, and expenses (including reasonable attorneys’ fees and litigation expenses) relating to or arising from any breach by you of these Terms.

Limitation of Liability

IN NO EVENT SHALL WILLOW BE LIABLE FOR ANY INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES ARISING OUT OF OR IN ANY WAY CONNECTED WITH THE SUBJECT MATTER OF THESE TERMS, THE USE OF THE SERVICES, WITH THE DELAY OR INABILITY TO USE THE SERVICES, OR FOR ANY INFORMATION, CONTENT, PROGRAMS, APPLICATIONS, PRODUCTS, AND MATERIALS AVAILABLE THROUGH THE SERVICES, WHETHER BASED IN CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE, EVEN IF WILLOW HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. BECAUSE SOME STATES/JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, THE ABOVE LIMITATION MAY NOT APPLY. NOTWITHSTANDING THE FOREGOING, TOTAL LIABILITY OF WILLOW FOR ANY REASON WHATSOEVER RELATED TO THE SUBJECT MATTER OF THESE TERMS, INCLUDING WITHOUT LIMITATION, USE OF THE SERVICES, SHALL NOT EXCEED THE TOTAL AMOUNT PAID BY YOU TO WILLOW IN CONNECTION WITH THE SUBJECT MATTER OF THE PARTICULAR CLAIM DURING THE PRIOR THREE MONTHS.

YOU FURTHER AGREE THAT THE LIMITATIONS OF LIABILITY SET FORTH ABOVE WILL SURVIVE ANY TERMINATION OR EXPIRATION OF THESE TERMS AND WILL APPLY EVEN IF ANY LIMITED REMEDY SPECIFIED HEREIN IS FOUND TO HAVE FAILED OF ITS ESSENTIAL PURPOSE.

IF YOU ARE A CALIFORNIA RESIDENT, YOU WAIVE YOUR RIGHTS WITH RESPECT TO CALIFORNIA CIVIL CODE SECTION 1542, WHICH SAYS "A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH, IF KNOWN BY HIM MUST HAVE MATERIALLY AFFECTED HIS SETTLEMENT WITH THE DEBTOR.”

You expressly absolve and release Willow from any claim, proceeding or cause of action of harm, including, but not limited to, failure of electronic or mechanical equipment or communication lines, telephone or other connection problems, computer viruses, unauthorized access, theft, operator errors, severe weather, earthquakes, or natural disasters, strikes, or other labor problems, wars, or governmental restrictions.

Governing Law; Dispute Resolution; Waiver of Class Action Claims and Jury Trial; Limitation on Time to Bring an Action

This Agreement shall be interpreted, construed and enforced in accordance with the laws of State of Delaware, United States of America, without reference to or inclusion of the principles of choice of law or conflicts of law of that jurisdiction except for those giving effect to this choice of law.

You and Willow shall make a good faith effort to resolve any pending breach of these Terms, or any other dispute arising under or in connection with these Terms, through mediation conducted within thirty (30) days following first assertion of the breach or dispute. If eight (8) hours of such mediation does not fully resolve the breach or dispute, or if the parties do not conduct such mediation, the breach or dispute shall be finally resolved in New Castle County, Delaware by binding arbitration before a single member arbitration panel under the administration and rules of the American Arbitration Association. The parties agree:

• To take and direct the arbitrator to take all necessary steps to conduct any arbitration only via teleconference (i.e., telephone) and written correspondence (including e-mail) to the fullest extent practicable and possible.
• The judgment rendered by the arbitrator may be entered in any court having jurisdiction.
• Any arbitration proceeding conducted in connection with this Agreement, any arbitration related papers, arbitration decision, arbitration award as well as this Agreement and contents thereof shall be and shall at all times remain completely confidential and, except as may be required by applicable laws, shall not be directly or indirectly disclosed to any third party and/or otherwise published in any medium (including anywhere on the Internet and/or on any blog).
• The state and federal courts located New Castle County, Delaware shall have irrevocable personal jurisdiction over you for the purpose of enforcing all arbitration awards. You agree not to challenge such courts’ personal jurisdiction or venue for such purpose by raising “inconvenient forum” or similar defenses.

THE PARTIES WAIVE ALL RIGHTS TO BRING CLAIMS AND ACTIONS UNDER OR CONCERNING THIS AGREEMENT IN ANY STATE OR FEDERAL COURTS (OTHER THAN TO ENFORCE AN ARBITRATION AWARD OR ORDER GRANTED IN CONNECTION WITH THIS AGREEMENT), INCLUDING WITHOUT LIMITATION CLASS ACTION LITIGATION.

Notwithstanding the foregoing mediation and arbitration provisions, we shall never be precluded or delayed from seeking or obtaining temporary, preliminary and permanent injunctive relief without the posting of any bond against infringement or other violation of our intellectual property rights in any court(s) of competent jurisdiction.

YOU ALSO AGREE TO WAIVE ANY RIGHT TO A JURY TRIAL IN CONNECTION WITH ANY ACTION OR LITIGATION IN ANY WAY ARISING OUT OF OR RELATED TO THESE TERMS AND ACKNOWLEDGE THAT EITHER PARTY MAY SEEK ATTORNEY’S FEES IN ANY PROCEEDING.

Any claim you might have against Willow must be brought within one (1) year after the cause of action arises, or such claim or cause of action is barred. You also acknowledge and agree that any applicable state law implementation of the Uniform Computer Information Transactions Act (including any available remedies or laws) shall not apply to these Terms and is hereby disclaimed. A printed version of these Terms and of any related notice given in electronic form shall be admissible in judicial or administrative proceedings based upon or relating to these Terms to the same extent and subject to the same conditions as other business documents and records originally generated and maintained in printed form.

Apple Device Additional Terms

If you access an App via a mobile device or tablet branded by Apple, Inc. (“Apple”) and running Apple’s iOS (an “Apple Device”), the following terms (“Apple Device Additional Terms”) are hereby made part of these Terms:

• Conflicting Terms. If these Apple Device Additional Terms conflict with any other provision of these Terms, then the Apple Device Additional Terms control with respect to access and use of the App via an Apple Device.
• Agreement with Willow, Not Apple. You acknowledge that these Terms are an agreement between Willow and you, and not with Apple. Willow, not Apple, is solely responsible for any App you access via your Apple Device (“iOS App”) and the content thereof. If these Terms are less restrictive with respect to an iOS App or otherwise conflict with, the Apple App Store Terms of Service (the “App Store Terms of Service”), then the App Store Terms of Service apply to the extent of any conflict.
• Scope of License. The license granted to use an iOS App is limited to a non-transferable license to use the App on an Apple Device that you own or control and as permitted by the usage rules set forth in the App Store Terms of Service.
• Maintenance and Support. You acknowledge that Apple has no obligation whatsoever to furnish any maintenance and support services with respect to any iOS App. If Willow decides (in its sole discretion) to provide support and maintenance services for an iOS App, Willow is solely responsible for providing such services.
• Warranty. In the event of any failure of the an iOS App to conform to any applicable warranty provided by Willow in these Terms, you may notify Apple and Apple will refund the purchase price for the iOS App (if any) and, to the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to the iOS App and any other claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to any warranty is Willow’s sole responsibility. Notwithstanding the foregoing, Willow is not obligated to provide any warranty with respect to an iOS App and you acknowledge and agree that this paragraph will not have any effect on the warranty disclaimers provided in these Terms.
• Product Claims. You hereby acknowledge that Willow, not Apple, is responsible for addressing your or any third-party claims relating to an iOS App and/or use of an iOS App, including, but not limited to: (i) product liability claims; (ii) any claim that an iOS App fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection or similar legislation. Note that pursuant to the limitation of liability provision set forth in these Terms, these Terms will not limit Willow’s liability beyond what is permitted by applicable law.
• Intellectual Property Rights. You acknowledge that, in the event of any third party claim that an iOS or your possession and use (in accordance with these Terms) of an iOS App infringes that third party’s intellectual property rights, Willow, not Apple, is solely responsible for the investigation, defense, settlement and discharge of any such intellectual property infringement claim.
• Legal Compliance. You represent and warrant that (i) you are not located in a country that is subject to a U.S. Government embargo, or that has been designated by the U.S. Government as a “terrorist supporting” country; and (ii) you are not listed on any U.S. Government list of prohibited or restricted parties.
• Third Party Beneficiary. You hereby acknowledge and agree that Apple, and Apple’s subsidiaries, are third-party beneficiaries of these Terms with respect to any iOS App, and that, upon your acceptance of these Terms, Apple has the right (and deemed to have accepted the right) to enforce the Terms against you with respect to the iOS App as a third party beneficiary thereof.
• Questions or Complaints. Please address your questions, complaints or claims with respect to an iOS App to Willow at care@willowpump.com. Willow’s principal offices are located at 201 San Antonio Circle, Suite 172, Mountain View, CA 94040.

Services Updates

Willow strives to the Services useful and efficient. We reserve the right to make changes to the Services, including the App, or to charge for the Services, at any time and for any reason. The App is currently available on iOS – the requirements for which (and for any additional systems we decide to extend the availability of the App to) may change, and you’ll need to download the updates if you want to keep using the App. Willow does not promise that it will always update the App so that it is relevant or useful to you and/or works with the iOS version that you have installed on your device. We may also wish to stop providing the App, and may terminate use of it at any time without giving notice of termination to you. Unless we tell you otherwise, upon any termination, (a) the rights and licenses granted to you in these terms will end; (b) you must stop using the App, and delete it from your devices. You agree that we will not be liable to you or any third party for any modification, suspension or discontinuance of any feature or component of the App.

Consent

You agree that Willow and its affiliates, agents, or subcontractors may collect and use technical and related information, including but not limited to technical information about your computer, system and application software, and peripherals, that is gathered periodically to facilitate the provision of, among other things, applications, software updates, product support and other services to you (if any) related to the Services, or to verify compliance with these Terms.

General Legal Terms

You and we agree to be bound by the following general terms:

• These Terms, which include our Privacy Policy, contain the entire understanding by and between Willow and you with respect to the matters contained herein.
• Our failure to exercise or enforce any right or provision of these Terms will not constitute a waiver of such right or provision. Waivers are effective only if in writing and signed by us.
• Except as described in the section entitled Changes to these Terms, these Terms may not be amended unless in writing and signed by you and us.
• If any provision of these Terms is or becomes unenforceable or invalid, the remaining provisions will continue with the same effect as if such unenforceable or invalid provision had not been used.
• Nothing contained in these Terms will be deemed to constitute Willow or you as the agent or representative of the other or as joint venturers or partners.
• These Terms inure to the benefit of and will be binding upon our and your permitted successors and assigns.
• You must not transfer any of your rights or obligations under these Terms to anyone else without our prior written consent. All of our rights and obligations under these Terms are assignable.
• You agree that we may send you notice via email to the email address you have provided, and we are not responsible for your failure to receive notice if email is quarantined by your email security system (e.g., “junk” or “spam” folder) or if you fail to update your email address. You also agree that we may send you notice through the App.

Contact Us

If you have any questions or comments about these Terms or our Services, please contact us at:

care@willowpump.com
201 San Antonio Circle, Suite 172
Mountain View, CA 94040