The actress, wellness entrepreneur, and new mom of two shares her maternal experience and unveils her postpartum must-haves, including her go-to wearable breast pump from Willow
San Francisco, December 18, 2024 — Willow Innovations, Inc. (Willow), the FemTech pioneer revolutionizing the breast pumping experience, announced today its partnership with actress and wellness entrepreneur Ashley Tisdale to promote postpartum and maternal well-being. As part of the collaboration, Tisdale will share her journey as a busy new mother of two and the must-have items that simplify her day, including the Willow Go® pump.
“Willow created a meaningful support network for moms - from our best-in-class breast pumps and feeding essentials to our online community and mom coaches - to help newly postpartum moms navigate their feeding journey with confidence,” said Sarah O’Leary, CEO of Willow and mom of two. “Ashley has openly shared the highs and lows of her journey as a new mom, offering support to others with compassion and honesty. We’re thrilled Ashley is part of our Willow village as we advance the conversation about maternal wellbeing.”
Willow has continued to elevate how new mothers are supported since its inception in 2014. Rated #1 in Customer Satisfaction among breast pumps, the inventor of the world’s first all-in-one wearable breast pump offers moms access to comprehensive breastfeeding and pumping support, including feeding essentials and a connected app experience featuring the first and only conversational AI tool, Ema, designed by moms for moms to provide fast, accurate, and empathetic maternal health support. The partnership between Willow and Tisdale reflects a shared commitment to provide balance to the conversation about maternal wellness and empower new moms on their journey.
“This partnership is a dream come true. Being a mom of two means that finding the right support is crucial to my mental well-being, and Willow has been an essential part of helping me feel supported, confident, and ready for whatever comes next,” said Tisdale, founder of Frenshe, a community-based platform making wellness accessible and empowering its audience to be their best, authentic selves.
As part of her desire to empower moms to feel confident, Tisdale also shares her favorite postpartum and breastfeeding picks exclusively at onewillow.com. Some of her essentials include:
- Willow Go® Pump Kit - Clinically tested and mom-approved, Willow Go is designed for ultimate comfort and effective milk output. The pump features a secure and discreet fit that is comfortable for most moms, including those with elastic nipples, hospital-strength suction, and a connected app for ease of use and control. Willow Go is mom’s favorite wearable breast pump.
- Willow Portable Breast Milk Cooler - Perfect for on-the-go pumping, the Willow Portable Breast Milk Cooler keeps up to 16 oz. of breast milk at a safe temperature for up to 24 hours. The sleek design is discreet, TSA-compliant, and tested to meet the safety standards of the CDC and the Academy of Breastfeeding Medicine.
- Willow Find Your Flow Feeding Kit - Everything moms need to support their postpartum breast care is in the Willow Find Your Flow Feeding Kit, an easy and convenient kit designed to manage breast discomfort, help maintain a healthy milk supply, and set the foundation for feeding success.
“I’m thrilled to share my favorite postpartum and new mom picks! Taking care of my mental health is a top priority, and my Willow pump has truly been a game-changer for me, giving me the freedom to take on my day without ever feeling held back,” Tisdale continued. “Whether I’m running errands or enjoying a quiet moment, Willow allows me to feel more in control of my breastfeeding journey.”
To learn more about Willow’s partnership with Tisdale and shop her postpartum must-haves, visit onewillow.com.
About Willow
Founded in 2014, Willow forever changed how women pump by inventing the first wearable, in-bra breast pump in 2017. Built for total pumping freedom, with no tubes, cords, or bulky and loud motors, the award-winning pumps - Willow 360® and Willow Go® - are engineered to give moms the mobility, output, and confidence they need for a successful feeding journey. Today, with Willow, moms are more likely to reach their breast pumping and breastfeeding goals. Visit onewillow.com to learn more, and follow #withWillow on Instagram, Facebook, and TikTok.
Media Contact: willow@autumncommunications.com
