The High-Performing Pumping Technology from The Most Trusted Name in Wearable Pumps is Now Available Exclusively Through Insurance 

San Francisco, CA — September 24, 2025 — Willow Innovations, Inc. (Willow), the Femtech leader that revolutionized the breast pumping experience, unveiled today Willow SyncTM, its newest wearable pump available exclusively through insurance. Willow Sync offers high-performance wearable pump technology at a lower out-of-pocket cost. 

Inspired by the award-winning design of the top-rated Willow Go®, Willow Sync delivers a seamless pumping experience that is: 

• High-performance with a lower price - Moms no longer have to sacrifice performance for price. Designed to optimize maximum comfort and milk output, Willow Sync features a smooth flange tunnel and 20 levels of hospital-grade suction - and is exclusively available through insurance coverage for a low out-of-pocket cost.

• Fully in-bra for mobility and discretion - The Willow Sync fits fully in-bra and includes a customizable tube that moms can discreetly tuck in their bra to allow the Willow pumping freedom they love. 

• Flexibility with the option to pump double or single - Willow Sync is the only wearable pump with a unique, fully in-bra, one-motor, two-cup design, giving moms more control over how they pump - on one or both sides. The pump also includes two 5-oz. Splashguard Containers to give moms more freedom to move without spilling milk.

• App-controlled with access to breastfeeding & pumping experts - The Willow App makes it easy to track output and get pumping, feeding, and parenting tips from lactation consultants, other experts, and Ema, the first conversational AI clinically trained in women’s health to offer fast, accurate, and empathetic maternal health support.

“From the start, Willow has redefined innovation in our category with one vision in mind: to support and empower moms without compromise. A core part of this vision is to offer women greater access to our groundbreaking innovations,” said Sarah O’Leary, CEO of Willow. “Most women in the U.S. obtain their breast pumps through insurance providers and DMEs, and we created Sync to demonstrate that with Willow, mothers do not need to sacrifice quality and performance for affordability.”

Willow Sync plays a pivotal role in the brand’s expansion to drive accessibility in maternal technology and is the latest addition to the brand’s growing product portfolio. In September 2025, Willow unveiled Willow Wave, the first and only wearable manual breast pump. Willow Wave ($34.99) reimagines the manual pumping experience with its fully in-bra design for ultimate mobility and discretion, a quiet, ergonomic handle for comfort and ease of use, and hospital-grade suction for optimized output. 

Willow Wave and Willow Sync build on Willow’s long-standing history of delivering total pumping freedom without compromise or leaks. Willow invented the first wearable breast pump in 2017, cutting the cords and freeing mothers from the wall to move and pump. 

The Willow Sync is available for pre-order exclusively through U.S. Durable Medical Equipment (DMEs), including Aeroflow, Byram, and Babylist Health. To learn more about Willow Sync and confirm insurance benefits through Willow’s insurance verification program, visit onewillow.com. 

About Willow

Rated #1 in Customer Satisfaction among breast pumps, Willow Innovations, Inc. revolutionized the pumping experience by inventing the first fully in-bra wearable breast pump in 2017.  Today, Willow is elevating the maternal experience, offering mothers an expanded product portfolio of innovative technology,  feeding solutions, breast care, and a gateway to broader maternal care and wellness. 

Visit onewillow.com to learn more, and join the supportive Willow community on Instagram and Facebook.

Contact: willow@autumncommunications.com