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How to get your discount code

Verification is easy. Eligible moms will receive a code for your purchase.

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You will receive a unique code to use on your purchase

Our discount for moms who change lives

You might qualify if you work in...

Healthcare

Includes doctors, nurses and first responders

Military

Includes armed forces and military spouses

Education

Includes all grades and early childhood

Government

Includes federal, state, and local government employees

The pump that helps reduce burnout. No, really.

The JAMA Network recently published findings that proved when postpartum physician trainees received a structured parental support package — including a Willow pump — they reported significantly less burnout than those who didn't. Our Everyday Heroes discount is for the moms who change lives. And hopefully, in turn, we can help improve theirs.

†Parental support study, postpartum physician trainees, 2025.

FAQs

*Promotional price valid for up to 30% savings on your Willow purchase. Cannot be used on Kindred Bravely items, sale items, subscribe and save items, or combined with any other offers or applied to previously placed orders. Cannot be applied to orders made through the Willow Insurance Coverage Program. We reserve the right to change these terms and conditions at any time