Episode 4: Powerviews with Cole

An art director and prop stylist, Cole honors her intuition with the help of her Willow Go™ — listening to herself and her baby, and trusting that their journey is the right one for them.

By: The Willow Editorial Team | August 25, 2023

Cole’s journey

We met Cole as she was arranging a tablescape and sourcing props for a client — immersed in the details that guide her work as an art director and her life as a new mom. She reflects on settling into a rhythm as a working mom, and the ways in which a wearable pump has helped her find her groove..

Name: Cole Morrall
Work: Art director and prop stylist
Mom to: Oslo (10 months)
Pumps with: Willow Go Wearable Breast Pump
Essential products: Portable Breast Milk Cooler, Pump Anywhere Bag
Real talk: “If you can walk away from a situation and really feel like [you] made the right choice for [yourself] and for [your] baby — and maybe it wasn’t what you thought it was going to be, or looks different than what you [had envisioned] — that’s okay as long as you know, in your heart of hearts, it was the right path for you.”

The power of multitasking

“I love having a wearable pump because I can actually move around and get stuff done. Time is everything and it makes my life a lot easier. I can play with my baby, I can take photos, I can prep for a shoot.”

“I love having a wearable pump because I can actually move around and get stuff done. Time is everything and it makes my life a lot easier.” “I love having a wearable pump because I can actually move around and get stuff done. Time is everything and it makes my life a lot easier.”

Willow Go™ Wearable Breast Pump

With hospital-grade suction and a 100% comfort rating, Willow Go pumps quietly and discreetly (no dangling tubes, bottles, or external motors) so you can do it all.

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Willow Portable Breast Milk Cooler

Store up to 16 oz of milk at a safe temperature for up to 24 hours (no ice cubes necessary!) with our new Portable Breastmilk Cooler.

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On finding your flow

“Whatever I thought my feeding journey was going to be… it wasn’t. It was very different and unexpected. It took a lot of pumping. It took a lot of time. It took a lot of listening to myself, listening to my baby, and really trusting that we were going to figure it out together.”

What was your biggest surprise about motherhood?

How fast and slow time moves. How time consuming finding balance is. How something can be the hardest and best all at once.

Pump Anywhere Bag

Keep your pump safe and your milk cold on the go! This sleek, compact bag with removable milk cooler holds your pumping essentials as a backpack, crossbody, or shoulder bag.

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About Powerviews

Powerviews is a new docuseries recognizing moms for all that they are, and celebrating the duality that defines their breastfeeding journeys — the strength and vulnerability, the beauty and the mess, the questions and the confidence. As each woman pumps with the help of Willow, they prove it’s possible to feed their babies without pressing pause on life, or losing sight of the things they love. Learn more and stay tuned for new episodes dropping all fall.

The content provided here is for informational purposes only and is not intended to replace the advice of medical professionals. It should not be used to diagnose or treat medical conditions or problems. Please contact your healthcare provider with questions or concerns.