Willow's Life-Changing Breast Pump Just Got Even Better with New Reusable Milk Container, Giving Moms Even More Freedom in How They Pump | Willow | Hands-Free, App-Compatible & Wearable Breast Pumps

Willow's Life-Changing Breast Pump Just Got Even Better with New Reusable Milk Container, Giving Moms Even More Freedom in How They Pump

By: | March 16, 2022

MOUNTAIN VIEW, Calif., Sept. 23, 2019 -- Willow, the femtech leader that changed the way women pump with the first quiet, all-in-one, in-bra wearable breast pump, announces today its latest innovation: a new reusable Milk Container. Hands-free and untethered, women can now pump and pour with the Container, or pump and store with spill-proof Milk Bags. Willow lets women live life while pumping, and the Container gives moms another option to make that possible.

Willow aims to help relieve the stress many mothers have around pumping and balancing their everyday lives. According to the CDC, 60 percent of mothers do not breastfeed for as long as they intend to. Additionally, stress about pumping at work is reported as the second most common reason why women do not return to their job following maternity leave, according to Ovia Health.

A recent survey* shows how Willow is able to mitigate these issues for many moms:

93 percent say Willow changed their breastfeeding journey for the better.
Willow reduces the stress of pumping, according to 93 percent.
86 percent feel confident they will meet their pumping goals because of Willow.

"We reimagined the breast pump to help women pump longer and with less stress, and the Container is our latest—and most highly requested— innovation to help moms do that," said Vickie Bond Mrva, mom to two and Willow President and CMO. "At Willow, our core mission is to improve the lives of moms, and we're so proud of the real impact we are having."

With over 45,000 women choosing the Willow Wearable Breast Pump to help them lead full lives, moms have shared countless remarkable stories of everything from pumping while delivering babies to working with wildlife in the sub-Arctic Alaskan wilderness to rushing between meetings on Capitol Hill. Moms rave about Willow "giving me my freedom back" and "no longer having to plan my day around pumping."

Developed by a female-led engineering team, both pumping options for the Willow Pump have just a few parts to assemble and clean, supporting Willow's commitment to design hassle-free products with the on-the-go mom in mind. The Milk Container comes in 24mm and 27mm, and a new 21mm size, based on requests from moms.

Compatible with the Willow 2.0, the Milk Container is available for purchase on willowpump.com.

*Based on an August 2019 survey of Willow users. Data on file.

The content provided here is for informational purposes only and is not intended to replace the advice of medical professionals. It should not be used to diagnose or treat medical conditions or problems. Please contact your healthcare provider with questions or concerns.