Shop By Need

Everything You Need From the First Drop to the Last Feed

Whether you’re new to breastfeeding, pumping on-the-go, or checking off your gift list, we’ve got you covered.

Travel & On-The-Go

Everything you need to pump anywhere the season takes you.

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Manage Leaking & Discomfort

Don't let pain and discomfort throw your feeding plan off track. Get these instead.

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First 4-6 Week Essentials

Find your flow, support your supply, and get ahead of pain and discomfort with our starter kit.

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Travel & On-the-Go

Everything you need to pump anywhere the season takes you.

30% off

Moms First Trip Set

Keep your milk cold, your pumps clean, and your leaks at bay with our bundle designed to support moms in the early days of their breastfeeding journey.

~~$166.97~~ $116.88

Unit price: per

42% off

Pump & Clean Anywhere Set

Pump anywhere and keep your parts clean with the bag that fits everything and the kit designed to fit your busy itinerary.

~~$209.98~~ $120.98

Unit price: per

30% off

Keep Cool & Clean On Set

Keep your milk cold and your pumps clean with our bundle designed to go wherever you go.

~~$106.98~~ $74.89

Unit price: per

3 differently colored portable breast milk coolers by Willow

30% off

HSA/FSA

Portable Breast Milk Cooler

Our patent-pending cooler stores up to 16 oz of milk at a safe temperature for up to 24 hours.

~~$59.99~~ $41.99

Unit price: per

3 colors

30% off

No More Leaks Kit

Keep your shirts dry — and don't let a drop of liquid gold go to waste — with our bundle designed for leaky postpartum breasts.

~~$55.97~~ $39.18

Unit price: per

30% off

HSA/FSA

Soothing Silver Nursing Cups

Our nursing cups are anti-inflammatory, anti-microbial, and antifungal to relieve nipple pain.

~~$39.99~~ $27.99

Unit price: per

30% off

HSA/FSA

Cooling Gel Nipple Pads

Designed to help soothe sore nipples fast, our gel pads provide an immediate cooling effect.

~~$12.99~~ $9.09

Unit price: per

30% off

HSA/FSA

Reusable Breast Pads

A sustainable solution for managing leaking breasts while breastfeeding.

~~$19.99~~ $13.99

Unit price: per

30% off

New Mom Supply Support Kit

The early days of breastfeeding call for breast care and supply-supporting essentials. Enter: our "starter kit" bundle!

~~$134.98~~ $94.49

Unit price: per

30% off

Oat Mama You Got This Lactation Blend Supplement

Contains a proprietary blend of milk-boosting herbs including alfalfa, goat's rue, and milk thistle.

~~$25.00~~ $17.50

Unit price: per

30% off

Oat Mama Lactation Tea

Oat Mama is caffeine-free and blended with organic, milk-boosting herbs to support a healthy supply.

~~$20.00~~ $14.00

Unit price: per

2 colors

50% off

Luxe Pumping Bra

Snug and stretchy to support optimal pumping comfort and output, and sleek enough to wear every day.

~~$49.99~~ $24.99

Unit price: per

2 colors

50% off

Daily Pumping Bra

Snug and stretchy to support optimal pumping comfort and output, and sleek enough to wear every day.

~~$49.99~~ $24.99

Unit price: per

3 colors

Shop Our Pumps

Willow pumps are cord-free, hands-free, and totally wearable.

30% off

HSA/FSA

Willow Go® Wearable Breast Pump

Our bestselling pump — optimized for comfort and milk output, hospital-grade, and app-controlled. Ranked as #1 wearable breast pump by Babylist. Kit includes 21mm & 24mm flanges.

~~$349.99~~ $244.99