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Effective Date: November 5, 2021
California residents: Click here to see our privacy information for California residents.
This Willow®* Pump, along with any associated mobile applications and websites that link to this Privacy Policy (together, the “Services”) are made available to assist you in your breastfeeding journey and it is our intention to provide a much needed solution to your needs as well as a relatable communication tool. We at Willow (“we,” “us,” “our”) have provided this Privacy Policy to help you better understand how we collect, use and store your information. Since technology and privacy laws are always changing, we may occasionally update this Privacy Policy. If a significant change is made, we will be sure to provide you with notice. If you continue to use the Services after these changes are posted, you agree to the revised Privacy Policy. The amended Privacy Policy supersedes all previous versions of agreements, notices or statements about the Privacy Policy. In order to use our mobile applications, you must register for those applications.
This Privacy Policy is incorporated into and made part of our Terms of Service. We encourage you to review our Terms of Service, because they contain important information about your use of our Services.
Please read the following to learn more about our Privacy Policy.
This Privacy Policy covers our treatment of the information that we gather when you use the Services and upload data from your Willow Breast Pump to the Services. It also applies to information collected offline, such as the data we collect through questionnaires and forms. This Privacy Policy does not apply to the practices of entities that we do not own or control, individuals that we do not employ or manage, or other websites or digital services to which this Privacy Policy does not link.
We may collect the following types of information from you:
HOW WE USE YOUR INFORMATION
We may use the information we gather to:
We may aggregate, de-identify and/or anonymize any information collected through the Services so that such information is no longer reasonably capable of being associated with you. We may use aggregated or anonymized information for any purpose, including for research and marketing purposes, and we may also share such information for any purpose with any third parties, at our discretion.
The laws in some jurisdictions require companies to tell you about the legal grounds they rely on to process your information. Our legal bases for processing your information as described in this Privacy Policy are as follows:
For the purposes discussed in this Privacy Policy, we may combine the information that we collect through the Services with information that we receive from other sources, both online and offline, and use such combined information in accordance with this Privacy Policy.
We may share your information under the following circumstances:
Cookies and Similar Technologies. When you interact with the Services, we (and third parties acting on our behalf) may automatically collect certain information about your browser, device, and use of the Services through cookies, pixel tags, web beacons, local storage, and other similar technologies.
Your browser may allow you to manage your cookies and local storage. Because each browser is a little different, we encourage you to check your browser’s “Help” feature to learn how to manage cookies. For more information about managing cookies, please visit www.allaboutcookies.org/manage-cookies/. Please note that if you block or otherwise reject cookies or other similar technologies, certain features of the Services may not function as expected.
Tailored Advertising: We may engage third parties to serve tailored advertisements for our Services on our behalf on third-party websites and applications. You have certain choices about how your information is used for this purpose.
“Do Not Track” Signals: “Do-not-track” (“DNT”) is a setting offered by some browswers. DNT signals are not yet uniform, so Willow, like many other website operators, does not currently recognize or respond to DNT signals.
Geolocation Tracking: Some components of the Services may include a geo-tracking feature that allows us to offer you location-based services. You can change your preferences on your mobile device and/or browser to deny us access to your geolocation. Please note that if you disable geolocation tracking, certain features of the Services may not be available to you.
Social Media: To control the information you share with us when you follow us, like our posts, or otherwise interact with us on social media, you can adjust your social media account settings related to how your information is shared.
Marketing Communications: If you receive marketing emails from us, you may unsubscribe at any time by following the instructions contained within the email. Note that you may continue to receive transaction-related emails regarding products or Services you have requested. We may also send you certain non-promotional communications regarding us and our Services and using the unsubscribe link will not halt those communications (for example, communications regarding our Services or updates to our Privacy Policy).
Push Notifications: If you opt in to receive push notifications, we will send you push notifications. If you no longer wish to receive these types of communications, you may turn them off through your device settings.
Your account is protected by a password for your privacy and security. You can help prevent unauthorized access to your account and the information stored therein by selecting and protecting your password appropriately and limiting access to your computer, mobile device, and browser by signing off after you have finished accessing your account.
We endeavor to protect your information to ensure that it is kept private, and we employ a variety of physical, technical, and administrative security measures. However, we cannot guarantee the security of such information. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of your information at any time because no security measures are perfect..
Depending on your jurisdiction of residence, you may have certain rights to access, delete, or correct your information. Your rights will be subject to applicable exceptions, and we will need to verify your identity before processing your request. If you would like to submit a request relating to your data, please email us at [email protected]
As a general matter, we retain your information for as long as you keep an account with us. In certain situations, we will delete your information after it is no longer needed to provide a feature or service. We also keep information, including information submitted by individuals without an account, for as long as necessary for our legitimate business interests and/or as needed or permitted for legal reasons.
The Services are not directed to children under the age of 13, and Willow does not knowingly collect any ”personal information” (as defined in the U.S. Children’s Online Privacy Protection Act or “COPPA”) from children under 13 without the verifiable consent of that child’s parent or guardian. If you are aware of a child providing his or her personal information without parental consent, please contact us at [email protected]. We will endeavor to delete all data we collected from a child under 13 if we discover we collected it without that child’s parental consent.
Willow and our servers are located in the United States and subject to U.S. law. If you are accessing Services from outside the United States, please be advised that U.S. law may not offer the same privacy protections as the law of your jurisdiction. By accessing and using the Services, you consent to the transfer to and processing of your information to the United States.
If you have questions or concerns regarding this policy, please contact us at [email protected].
If you are a California resident, California law requires us to provide you with some additional information regarding how we collect, use, and share your “personal information” (as defined in the California Consumer Privacy Act (“CCPA”)).
A. Categories of Personal Information We Collect
We collect the following categories of personal information from and about you:
B. How we use and share these categories of personal information
We use the above categories of personal information for the business and operational purposes of us and our service providers in accordance with the CCPA. See the “Information We Collect” and “How We Use Your Information,” and “How We Share Information” sections above for more information.
The CCPA sets forth certain obligations for businesses that “sell” personal information to third parties. We do not engage in such activity and have not engaged in such activity in the past twelve months from the effective date of this Policy.
Your California Privacy Rights
If you are a California resident, the CCPA allows you to make certain requests about your personal information. Specifically, the CCPA allows you to request us to:
The CCPA further provides you with the right not to be discriminated against (as provided for in applicable law) for exercising your rights. Please note that certain information may be exempt from such requests under California law. For example, we need certain information in order to provide the Services to you. We also will take reasonable steps to verify your identity before responding to a request. In doing so, we may ask you for verification information so that we can match at least two verification points with information we maintain in our files about you. If we are unable to verify you through this method, we shall have the right, but not the obligation, to request additional information from you. If you would like further information regarding your legal rights under California law or would like to exercise any of them, or if you are an authorized agent making a request on a California consumer’s behalf, please contact us at [email protected] or by using our contact form located here.
Shine the Light Disclosure:The California “Shine the Light” law gives residents of California the right under certain circumstances to request information from us regarding the manner in which we share certain categories of personal information (as defined in the Shine the Light law) with third parties for their direct marketing purposes. We do not share your personal information with third parties for their own direct marketing purposes.
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