Willow 3.0 is now Willow 360! We changed its name because no other pump provides 360° mobility, making it possible to live life from every angle. In addition, moms who pump with Willow 360 have access to 360 Care, a personalized support program dedicated to supporting onboarding, sizing, and more. (What didn’t change? Willow 360 is still the only pump that’s Apple Watch-controlled and compatible with totally hygienic, self-sealing bags or reusable containers.)

Willow 360 is the only wearable pump that’s 100% leak-proof when using our Spill-Proof Milk Bags. There are other wearable pumps that imitate this in-bra design but do not offer 360° of true leak-proof mobility.

It's also the only in-bra wearable pump that offers two ways to pump and store your milk — choose from the leak-proof, self-sealing, ready-to-store milk bags, or reusable containers. The reusable containers are leak-proof up to 180°.

It can take a while to get the hang of wearables — and Willow 360’s leak-proof latch may feel different than what you’re used to. So we designed our support program to help set you up for success. It includes a virtual session with a Willow Mom Coach for personalized onboarding support, extra sizing inserts if you need them, and recommended content on all things pumping with Willow. Your Coach can also connect you with a lactation consultant from SimpliFed.

Getting started is simple. After purchasing your Willow 360, we’ll send you an email with instructions for scheduling your 1:1 appointment, as well as more detail about the program.

With Willow 360 Care, you can book a virtual session with an Onboarding Coach to get up to speed on assembly, sizing, positioning, and more. The program also offers access to expert-backed articles and videos to help set you up for success.

Both pumps are fully in-bra with no bulky motors or cords, making it possible to pump on the go, and controllable via the Willow app. However, Willow Go cannot be controlled via Apple Watch, while Willow 360 can.

Willow Go is the perfect pump for every day with a 100% comfort rating and a tug-and-release latch designed for optimal output. Moms who use Willow Go say that they get as much, if not more milk when compared to other traditional or wearable pumps.

Unlike Willow 360, which offers moms 100% leak-proof mobility, Willow Go is leak-proof up to 45° — meaning you can still move around, but cannot use it while laying down or bending all the way over.

Willow 360 offers the option to pump into 4 oz milk bags or reusable containers, while Willow Go is only compatible with reusable containers. However, Willow Go offers a higher capacity option than Willow 360 — up to 7 oz per side.

Check out our comparison page for more, or take our pump quiz to decide which pump is right for you.

Most moms get up to 40% (as much as $159) off their Willow 360 pump and accessories through insurance. Use our Insurance Verifier to check your coverage and purchase your discounted pump.

As you navigate through this process, start with our guide on how to get a breast pump covered by your insurance. It gives you all the questions that you need to take to your insurance provider to understand how to obtain coverage and the costs involved.

Yes, you can. Simply pay for your breast pump, milk bags and accessories using your FSA/HSA debit card at checkout, or pay with another credit card and submit your receipt to your plan administrator for reimbursement.

Yes! We partner with Affirm to offer split pay and installment payment plans for the Willow Wearable Breast Pump. Learn more about our financing options.

No, Willow 360 is the only pump that offers the option to pump into Spill-Proof Milk Bags or Reusable Containers. Milk Bags enable total 360 degree mobility, while Containers offer 180 degree mobility (more than other wearable pumps!)

Our easy-to-pair app lets you control your pump and track your milk output in real time, plus view your breast pumping history. You can also access research-backed content and book sessions with experts for personalized pumping, feeding, and postpartum support.

The app is available for iOS 14 and higher and Android OS 10 and higher.

Check the list of compatible devices to see if your phone can be used with the Willow pump app.

Start and pause your pumps, increase and decrease suction, track your pumping session in real-time, check your pumps’ battery levels, and connect with experts for personalized pumping and feeding guidance.

When Willow 360 isn’t in use, glance down at your watch to see when you last pumped. Willow 360 for Apple Watch is compatible with watch OS 8 and above, and Apple Watch Series 3 or later.

No. Willow 360 for Apple Watch is a companion app, meaning that it uses data from the Willow 360 app on your mobile phone. Therefore, your phone will need to remain within ~30 feet of your watch during your session.

Yes. Willow was designed to work with larger breast sizes including G and H bra cups. (Plus, your flange size and your breast size are not necessarily related, since pump fit is dependent on the width of your nipple, not the size of your cups!)


We strongly recommend measuring yourself to determine your Willow flange and insert size, as it might be different from other pumps you’ve used. You can book a virtual onboarding session through 360 Care for support with sizing, and to receive additional inserts if you need them.


Visit our sizing guide or check out our exhaustive guide on how to measure your flange size which includes pro tips from Willow’s lactation consultants.

No. But Willow 360 works best with a pumping or nursing bra that’s snug and stretchy (no underwire!) with full coverage so just the top of the pumps peek out. Avoid bras with underwire or padding. The Daily Pumping Bra is designed specifically for Willow pumps, making it a great choice for optimal comfort and output.

We know every ounce matters when it comes to pumping and breastfeeding, so we engineer our pumps to optimize milk expression.

Willow Go offers maximum suction of up to -280 mmHG per side. It’s also a closed-system pump, just like hospital-grade pumps, to keep your breast milk separate from the pump mechanisms for cleanliness and hygiene.

Our Spill-Proof Milk Bags and Reusable Containers hold up to 4 oz of milk (8 oz total). Willow 360 automatically shuts off when your Milk Bag or Container is full. If you pump more than 4 oz in a single session, you can easily switch out the bag or empty the container and continue pumping.

Yes! Willow 360 is covered under a 12 month warranty from the purchase date, and pump accessories — all replaceable pump parts including but not limited to flanges, FlexTubes™, containers, milk bags, diaphragms, duckbills, chargers and sizing inserts — are covered under a 90 day warranty. Please review our warranty policy.

Since breast pumps are single-user devices, use by more than one person, including purchasing second hand, will invalidate the warranty. Please keep your original proof of purchase from onewillow.com or an authorized retailer as it is required to exercise your warranty.

Willow cannot be used with any charger that is not provided with the pump or purchased as an accessory from Willow. Usage of third-party charging accessories is unsafe, may cause serious damage to your pump, and will invalidate the warranty.

Breast pumps and accessories are regulated as single-user products, and cannot be returned once the safety seal has been broken. See our returns policy.

You can return an unopened Willow Pump within 60 days of the purchase date. If you decide to return your unopened pump or accessories, you must contact us to start the return process and to obtain a RMA number. Please review our return policies.

Only Willow 360 pumps purchased from onewillow.com may be returned directly to us. For products purchased from our retail partners, please follow their instructions.