At Willow, we’re obsessed with helping moms achieve their breastfeeding goals — and feel as confident as possible along the way.

Since creating the first fully wearable pump, we’ve given more than 450,000 moms the tools they need to feed their babies. And in that time, we’ve learned that those who reach their “finish line” don’t just get lucky with a good supply or a great eater. Most often, it’s about having access to the people and products that will guide them along the way.

Our newest breastfeeding essentials are an example of this support system. Made for the unpredictable early days and everything that comes with them, they’re designed to help relieve conditions that can cause pain and discomfort — and throw even the best-laid feeding plans off track.

Because achieving your goals, whatever they look like, takes a village. So let’s do this feeding thing. Together.

Designed to help soothe and heal sore nipples fast, our gel pads provide an immediate cooling effect in-between pumping or feeding sessions. They’re individually packaged and hygienic and can be reused for up to 24 hours.

• A fast way to help heal sore nipples, providing immediate cooling relief
• Pads can be worn in your bra in between pumping and feeding sessions
• Place pads in fridge for increased cooling effect