MOUNTAIN VIEW, Calif., Nov. 16, 2017 /PRNewswire/ -- Willow is proud to announce its all-in-one breast pump has been selected as one of TIME's 25 Best Inventions of 2017. The annual list – culled from hundreds of editor nominations from around the world – aims to recognize the most innovative new products and product concepts in tech, transportation, entertainment, health, science and more.
Willow is the world's first truly mobile breast pump that cuts the cords, ditches the dangling bottles, and fits easily inside a bra. Mobile, discreet, and hands-free, Willow allows women to achieve their breastfeeding goals without pressing pause on their own lives. Willow's design completely reimagines the breast pump, bringing humanity and dignity to the pumping experience, so women no longer need to be tethered to the wall and undressed while they pump.
"As a mission-driven start-up, we're truly honored to be acknowledged by TIME magazine for our transformative innovation," offered Willow CEO and President Naomi Kelman. "Moms were very instrumental in the design, through sharing their experiences and needs. In response, we set out not only to help Mom in reaching her personal breastfeeding goal but also to give her peace of mind and more choice and flexibility over her time. Our true goal is for Willow to help support Mom through this life changing journey. To be included among such noteworthy innovations makes this even more impactful."
Willow works quietly inside a woman's bra, collects milk in an enclosed spill-proof bag, and tracks milk volume with an app. Named with a nod to the willow tree that is strong and nurturing while able to bend to great challenges, the Willow Wearable Breast Pump is currently for sale in Beta. Willow expects to broaden availability in the U.S. throughout 2018. Visit onewillow.com for more information.
